Q&As

What’s working in B-to-G direct…and why

Brand building, retention are major goals in pharmaceuticals

One calls for disclosure on data use, the other concerns cell phone directories

How patent medicine kings like H.H. Warner developed the art of direct mail

And pronouncing an announcement

The origins of list management and the manager’s commission

“All is flux, nothing stays still.”

While the Greek philosopher Heraclitus made that observation more than 2,500 years ago, he could have been presenting an address on the state of today’s direct and interactive marketing industry, because change is the name of the marketing game.

Keeping customers happy is just one element of a successful loyalty campaign

Everyone needs to spruce up a bit when they get to a certain age, and the Direct Marketing Association’s International Echo Awards are no exception.

Since most of the industry hasn’t had a chance to meet the DMA’s new man in charge yet, we thought it would be fun to give readers a glimpse beyond the professional life of John Greco.