Q&As

Everyone needs to spruce up a bit when they get to a certain age, and the Direct Marketing Association’s International Echo Awards are no exception.

Since most of the industry hasn’t had a chance to meet the DMA’s new man in charge yet, we thought it would be fun to give readers a glimpse beyond the professional life of John Greco.

If you’re reading this at the Direct Marketing Association’s annual conference in New Orleans, one thing is likely: You’re just happy you’re not in Orlando. In anticipation of this year’s show, I took a very informal survey to see what conference …

Yeah, it’s inevitable. We buy a nice sandbox, fill it with nice sand, and are having a nice time playing in it. Then in come a bunch of yahoos who insist on playing in our sandbox. They get it full of mud, their raucous deportment destroys the placid …

Putting consumers in control gives them a sense of empowerment

WHY BEN? WHY NOT! There are definitely several living direct marketers who belong in the Direct Marketing Association’s Hall of Fame and who are not — and it’s a real problem that merits discussion. But what possible objection can anyone have to …

He stuck the landing.

A day shy of his one-month anniversary on the job, Direct sat down with new Direct Marketing Association president and CEO John A. Greco Jr. to talk about his thoughts on direct marketing and the future of the association.

1917 | Direct Mail Advertising Association founded; Homer Buckley named chairman
1918 | First DMAA convention in Chicago

It’s time for one of those small but meaningful anniversaries, at least for students of direct marketing trade media. It was on Nov. 7, 1994 that the first edition of Direct Newsline, our daily news service, appeared. Newsline was the brainchild of …