Q&As

MARKETERS HAVE LONG used promotional games to draw attention to their products. Some, known variously as games of chance, and select winners in a random

KUDOS FOR KATIE Just finished reading Katie Muldoon’s Sept. 1 column,

Online loyalty effort increases Danish newspaper

E-marketing helps financial firms like Boston

This may seem like a bit much if you haven’t yet caught your breath from the DMA fall conference. But mark the following dates on your calendar: Dec. 5-8. That’s when this year’s winter NCDM conference, co-sponsored by Direct magazine and the Direct …

Campbell-Ewald manages integrated recruiting campaign

An earthquake here, a hurricane or two or three there, not to mention an occasional volcanic eruption or blizzard and the less-than-occasional tornado and flood

As an unprecedented number of new cars and trucks arrive in Ford dealer showrooms this fall, Ford Motor Co. is launching a comprehensive marketing strategy

You don’t need a crystal ball or the ability to read entrails to figure out what may be lying ahead for those who use mail for marketing and advertising. A gander at the U.S. Postal Service’s most recent financial statements will do the trick. Mail …

Feds ask global DMers to help stop spam