Q&As
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Agencies
Winners’ Circle
Two long-standing auto race series changed their title sponsors this year, and both are taking big steps to make their brands a winner with fans, while
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Agencies
For a Limited Time Only
Meow Mix Co. only meant to have its store open for a week. But traffic was good, and the p.r. coverage so far-flung that a would-be franchisee called
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Agencies
News briefs/directmag.com
10/19 Direct marketers boosted their bottom lines during the third quarter, according to a quarterly business review by the DIRECT MARKETING ASSOCIATION. Companies averaged a revenue index of 62, roughly the same as the third quarter of 2003. (In the …
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Agencies
Plot Line Promotions
A new entertainment marketing option is emerging where the promotion is the entertainment and the brand is the star. Call these plot-line promotions.
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Agencies
DMEF Scores
The Direct Marketing Educational Foundation raised $300,000 for DM training last month during its annual dinner. Some of the money was contributed by companies; the rest came from an auction of contributed products and services. Several firms promised …
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Agencies
Telemarketing: Deal With It
How to improve call center operations in a complex telemarketing environment
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Agencies
Phone Card Sweeps are the Cat’s Meow
IN A SUMMER CAMPAIGN, FOX pulled a 10.6% response to a sweepstakes it ran via a voice-prompt on a prepaid phone card to drive moviegoers to the theatrical
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