Q&As

Reinforcing brand essence can be part of any contact center strategy

Every now and then, a story will hit the newswires, recapping a small event because of it has some sort of unique nature or oddness. The clip then picks

Something very interesting is going on: Magazines are becoming catalogs and catalogs are becoming magazines. This is nothing like the magalogs of days gone by that simply added some editorial to a standard catalog.

When Visa signs on as an event sponsor, it goes all out. It is currently in relationships with the Olympic Games, the National Football League, NASCAR,

CRM and an enterprisewide database enable MainSource to shift its focus to serving multiple customer needs

FOX Broadcasting Co. has launched a new online game based on its hit television series 24, developed by WildTangent, the leading online game publisher. Joining FOX and WildTangent in the venture is LG Mobile Phones, which serves as the game’s sponsor. …

General Mills kicks off the new year with a weight management program tailored to individual consumers.

Mills also will give a total of $500,000 to retailers to partner with non-profits that run health, nutrition and fitness programs. This is the first time that the General Mills Foundation is distributing grants through retailers.

: You better put the cap back on the Christmas sherry!

Post-Christmas letdowns were deepened by the revelation that yet another data entity