Q&As

Vacation.com helps travel agencies send custom mailings

PRIVATE LABEL COULD move center-stage this year as Sears, Roebuck & Co. and Kmart Corp. merge their portfolios under the new Sears Holdings Corp. Store

Great account management is the key to great direct mail creative

MARC FEIN Senior VP programming/production, Outdoor Life Network, Stamford, CT It is a shame that last year’s Super Bowl stunt has forced us to lose some

My late mother was the most incredibly optimistic person I’ve ever known. A favorite family story, illustrative of her nature, is the one about the time

This issue, Direct begins a three-part series on the fundamentals of a successful database marketing program.

Learning services firm improves its direct mail targeting