Q&As

Snapple is breaking with tradition by kicking off an integrated marketing campaign during the chilly winter months. Snapple readies sampling and events as part of a major integrated campaign The beverage maker brought back the “Snapple Lady” earlier …

Looking for that dream job? Perhaps you’d like to travel to Los Angeles and tag along with a celebrity reporter to hear the latest gossip and meet superstars face to face. Or, maybe you’d like to spend three days at the Godiva Chocolate Co. tasting …

Volkswagen of America, Inc. said it plans a pervasive brand presence at the Sundance Film Festival, which runs today through Jan. 30 in Park City, UT. Volkswagen is the official automobile of the festival celebrating independent films. Featuring the …

As part of the nationwide launch of its new Fresh Toasted Subs, Subway Restaurants is inviting fans to enter a new contest by submitting their original toasts honoring the Super Bowl. The QSR said the Super Bowl XXXIX Post a Toast Contest is an …

The number of legal sites quadrupled to more than 230 last year, while the music catalog doubled to more than 1 million songs, according to the International Federation of the Phonographic Industry (IFPI), which represents 1,450 record companies.

In honor of Black History Month, Burger King Corp. is sponsoring its Everyday Heroes: The Next Chapter essay writing competition offering top winners a grand prize of $2,000 and coverage in a national magazine. Print ad promotes Burger King’s “Everyday …

Parents get your cameras ready. Live With Regis and Kelly is searching for the best-looking baby and will award the winner with a cash prize and a chance to appear on a future cover of Parents Magazine. As part of Live’s Beautiful Baby Search 2005, …

(Las Vegas, NV)—Cloth promotional products manufacturer Admanco, Inc., which recently terminated the majority of its employees and is seeking a buyer, unveiled its new line and catalog at the PPAI Expo last week. Admanco, which exhibited at the PPAI …

Sponsors of the Arena Football League, and the league itself, are using the league’s Las Vegas championship weekend packages as incentives for corporate customers and consumer prizes. Sponsors include Spalding, ADT Security Services and fantasy football …

Carlson Hotels Worldwide this month launches an umbrella loyalty program for its four hotel brands, including Radisson Hotels & Resorts. Carlson’s Goldpoints Plus starts with millions of members The new program, Goldpoints Plus, replaces current …