Q&As

Small businesses are no strangers to credit checks; they do them all the time. Now database and credit scoring giant Experian has produced the first snapshot of the credit life of the small business owners in its lists. The results, published in January as “The Face of Today’s Small Business Owner”, suggest that business owners are generally more affluent than the average population; their family structures are more traditional; and their household finances more directly tied to the business cycle.

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Recycling catalogs can be a chore at home, when that avalanche of glossy, four-color print threatens to bust out the sides of the blue bin. But online marketers of all sizes are embracing catalog recycling with gusto by putting their catalogs up on the Web site as well as in the mail, and reaping important new sales as a result.

A direct mail piece written for Utne magazine by Bill Jayme in 1984 has bested its toughest competitor and remains the magazine’s control. The piece,

One of the most fascinating history books you’re ever likely to read is Barbara Tuchman’s A Distant Mirror. She does a phenomenal job portraying what

What does a catalog have in common with a movie? Lots, actually. But only if it’s done right. First off, to succeed in a highly competitive environment,

NASCAR races are a marketer’s dream. Forget about rivalries like Ohio State vs. Michigan, or the Celtics vs. the Lakers. In NASCAR, you’ve got Tide trying

Did you lose out on picking up the perfect gift for that very special direct marketer at the Direct Marketing Association’s silent auction? Fret no longer!

It’s only happened to me two or three times that I know of. I called a toll-free number, usually for some sort of customer service, and found myself speaking

1/18 THE KNOT INC. acquired the assets of GreatBoyfriends LLC, the operator of two e-dating services GreatBoyfriends.com and GreatGirl.com. The Knot’s