Q&As

We’ve all had a few laughs about Ben Franklin making the DMA Hall of Fame after more than 200 years. Dave Florence, the other 2004 inductee, has been

A research study of 800 women over age 50 last year helped clothing cataloger Appleseed’s create a profile of its customer base: A baby boomer woman it’s

Efforts are under way to launch an e-mail list auditing service to ensure addresses released for rental comply with the Can Spam Act. Media auditing giant

When ESRI got a better fix on its customers, it merely was practicing what it preaches. The Redlands, CA company sells global information software, which

Theatrical THE PRODUCERS December 2005, Universal Pictures The hilarious movie classic that became a Broadway sensation now becomes a movie musical comedy

In the post-Vietnam era, America’s military was taking it on the chin in Hollywood. Then, in May 1986, Paramount Studios released Top Gun, starring Tom

NEW LISTS Vermont Country Store Enhanced Etech ethnic information and Experian InSource data were overlaid on the Vermont Country Store’s master file

The financial benefits of establishing a call center overseas are considerable: Published sources claim setting one up in India can save a marketer $50,000,

The pairing of digital printing technology with sophisticated data processing promises great possibilities for producing customized, targeted direct marketing

OK, I’m not embarrassed to admit that there are aspects of the postal world that are less than enthralling. Some, in fact, are downright mind-numbing.