Q&As

Even though the U.S. Postal Service has generated $143 million in net income to date in fiscal 2005, CFO Richard Strasser defended its request for a $3.1

I started my direct mail career as a package insert broker. Names Unlimited, a very large firm, picked me because I was the low account executive on the

Talk about putting the fear of God into someone. And by the U.S. Postal Service, no less. I recently received a mailing from the nonprofit Food for the

When I put more copy in some of my makeovers than my anti-copy readers think I should, they may wonder if I’m just doing it to get their goat and draw

WEIGHING IN ON OUTSOURCING How I wish Ray Schultz was correct in his sunny evaluation of overseas telemarketers (Direct Hit, February). I have welcomed

Spring cleaning time emptying the dregs from the Cynicism-Builder Collection. For starters, a suggestion to publications whose subscription promotions

NEW LISTS PalmOne PalmOne Inc. has brought four files to the market. The PalmOne at Home enhanced master file identifies more than 1.5 million handheld

Direct marketing revenue was up for the sixth consecutive quarter in a row, according to the Direct Marketing Association’s Quarterly Business Review,

Analysts say everyone’s contact list decays by about 30% a year due to the obstacles that separate people. Big events like divorce, death, relocation

Bill Rancic, winner of the first season of NBC’s The Apprentice, will be the luncheon keynote speaker at Chicago Direct Marketing Days April 7-8 at Navy