Q&As

Despite increased sophistication in the delivery, execution and fulfillment of promotional games, contests and sweeps in 2004, marketers ranked this tactic

Washington is a rumor mill. Sometimes the rumors have a thread of truth to them; many times they don’t. In Washington postal circles, the differences

Count ’em: There have been 10 pieces of data-related legislation introduced this year, and two promised. Here’s a listing: 1. Social Security Online Privacy

A friend outside of the DM industry asked me recently if the New England Patriots’ Super Bowl win or the Red Sox’s World Series victory had any impact

The low-carb diet craze is losing momentum. Unfortunately, this is not the case in the business world. As companies realize the spectrum of benefits associated

Who says recycling is a chore? Online marketers of all sizes are embracing catalog recycling by putting their books up on the Web site as well as in the

Thanks to TiVo, some boffo box-office hits and iPod, the stars aligned in 2004 to boost marketer investment in entertainment properties to new heights.

This ad for Rosetta Stone language courses is a puzzle. It surely was not devised simply as a brand-building ad, since no one walks into a language instruction

At times, creative and production professionals probably feel like they’re from separate universes, divided by a common language of specs, deadlines and

Solid research helps make the case last year for performance recognition incentive programs. The Forum for People Performance Management and Measurement