Q&As

NEW LISTS Selective Health Plans More than 330,000 postal and e-mail records for members of Selective Health Plans are available. These individuals requested

OUT OF STEP? I’m glad Tom Collins isn’t in charge of makeovers on shows like The Swan his results would look worse than His contestants would be stripped

I’ll never forget my first lesson in business-to-business mailing lists. After seven years at Book-of-the-Month Club, I moved over to Ziff-Davis to market

Thanks to TiVo, some boffo box-office hits and iPod, the stars aligned in 2004 to boost marketer investment in entertainment properties to new heights.

Solid research helps make the case last year for performance recognition incentive programs. The Forum for People Performance Management and Measurement

A question every direct marketing enterprise faces is whether to use in-house or outsourced creative. There’s little doubt the desire to reduce costs

Is a year’s worth of credit monitoring enough for victims of identity theft? That question was debated during a contentious exchange between Derek V.

Marketers spent an estimated $166 billion on event marketing in 2004, up a healthy 9% for the year. Total 2004 spending wasn’t the 15% to 20% jump that

BEST BUY is tailoring marketing at the same time it tailors its stores. The retailer has crafted a three-tiered marketing plan balancing mass, customized

The e-mail is typical: Fast acting wrinkle reducer. Try it free. Click here. OK, I clicked here. On comes a video with someone named Lori Bacca, Age 44,