Q&As

It’s a big step for marketers to open up their packages to the many offers vying to be inside. Usually a DMer puts its list up for rental and based on

Son, there are two kinds of people in this world. Those who like chunky peanut butter, and those who eat creamy. I uttered these profound words to the

General Motors Corp. is using the Web to build relationships with car buyers and increase consumer conversation about its vehicles. General director of

Thanks to TiVo, some boffo box-office hits and iPod, the stars aligned in 2004 to boost marketer investment in entertainment properties to new heights.

Solid research helps make the case last year for performance recognition incentive programs. The Forum for People Performance Management and Measurement

Count ’em: There have been 10 pieces of data-related legislation introduced this year, and two promised. Here’s a listing: 1. Social Security Online Privacy

A friend outside of the DM industry asked me recently if the New England Patriots’ Super Bowl win or the Red Sox’s World Series victory had any impact

Washington is a rumor mill. Sometimes the rumors have a thread of truth to them; many times they don’t. In Washington postal circles, the differences

The low-carb diet craze is losing momentum. Unfortunately, this is not the case in the business world. As companies realize the spectrum of benefits associated

Marketers spent an estimated $166 billion on event marketing in 2004, up a healthy 9% for the year. Total 2004 spending wasn’t the 15% to 20% jump that