Q&As

Even before the first witness was called, members of the U.S. House of Representatives were lining up to take shots at the compiled data industry during

Solid research helps make the case last year for performance recognition incentive programs. The Forum for People Performance Management and Measurement

The list industry has been plagued for decades by the lack of a uniform order entry and invoice structure that would benefit all brokers and managers.

Direct-to-consumer advertising has become a major tactic for pharmaceutical brand marketing, accounting for an estimated 12% of 2003’s overall promotional

This issue, I solicit your pity for a catalog recipient. She’s a first-year legal associate, has student loans stretching beyond the horizon and is now

Marketers spent an estimated $166 billion on event marketing in 2004, up a healthy 9% for the year. Total 2004 spending wasn’t the 15% to 20% jump that

It’s a big step for marketers to open up their packages to the many offers vying to be inside. Usually a DMer puts its list up for rental and based on

Son, there are two kinds of people in this world. Those who like chunky peanut butter, and those who eat creamy. I uttered these profound words to the

General Motors Corp. is using the Web to build relationships with car buyers and increase consumer conversation about its vehicles. General director of

BEST BUY is tailoring marketing at the same time it tailors its stores. The retailer has crafted a three-tiered marketing plan balancing mass, customized