Q&As

Despite increased sophistication in the delivery, execution and fulfillment of promotional games, contests and sweeps in 2004, marketers ranked this tactic

The e-mail is typical: Fast acting wrinkle reducer. Try it free. Click here. OK, I clicked here. On comes a video with someone named Lori Bacca, Age 44,

Even before the first witness was called, members of the U.S. House of Representatives were lining up to take shots at the compiled data industry during

The list industry has been plagued for decades by the lack of a uniform order entry and invoice structure that would benefit all brokers and managers.

This issue, I solicit your pity for a catalog recipient. She’s a first-year legal associate, has student loans stretching beyond the horizon and is now

Direct-to-consumer advertising has become a major tactic for pharmaceutical brand marketing, accounting for an estimated 12% of 2003’s overall promotional

It’s a big step for marketers to open up their packages to the many offers vying to be inside. Usually a DMer puts its list up for rental and based on

The Force is back and it’s bigger than ever thanks to a number of partners and licensees backing the much anticipated release of Star Wars: Episode III Revenge of the Sith. From breakfast cereal and soft drinks to ring tones and snack food, the latest …

Volkswagen of America and Walt Disney Pictures will hit the road in May with the Disney live-action character Herbie, a VW Beetle with a mind of its own, in a grassroots effort to help promote the upcoming motion picture Herbie Fully Loaded. Volkswagen …