Q&As
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Agencies
Opposites Attract
At times, creative and production professionals probably feel like they’re from separate universes, divided by a common language of specs, deadlines and
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Agencies
Schumer Pushes for Expanded FTC Role
February 15 ChoicePoint announces that it sold 145,000 consumer data records to scam artists. February 25 Bank of America says tapes containing credit
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Agencies
Schumer Pushes for Expanded FTC Role
How would you like more power? That, in so many words, was Sen. Charles Schumer’s question to Deborah Platt Majoras, chairman of the Federal Trade Commission.
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Agencies
Consumers Are Toast
Sometimes it pays to forget the hype about one-to-one marketing and look at the reality. Yes, consumers have more choices than they did 20 years ago.
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Agencies
Hot Tip: It’s the Research, Stupid
“I don’t get it. We’re using the Most Fantastic Analytical Wonder Ever Devised Software, Clever Consul-tants Unlimited and Miracle-In-a-Box Databases.
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Agencies
DIRECT listline
NEW LISTS Selective Health Plans More than 330,000 postal and e-mail records for members of Selective Health Plans are available. These individuals requested
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Agencies
letters to the editor
OUT OF STEP? I’m glad Tom Collins isn’t in charge of makeovers on shows like The Swan his results would look worse than His contestants would be stripped
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Agencies
Force Remains Strong with Star Wars Partners
The Force is back and it’s bigger than ever thanks to a number of partners and licensees backing the much anticipated release of Star Wars: Episode III Revenge of the Sith. From breakfast cereal and soft drinks to ring tones and snack food, the latest …
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Agencies
Volkswagen and Disney Taking Herbie on the Road
Volkswagen of America and Walt Disney Pictures will hit the road in May with the Disney live-action character Herbie, a VW Beetle with a mind of its own, in a grassroots effort to help promote the upcoming motion picture Herbie Fully Loaded. Volkswagen …