Q&As

Lifetime Television got a little boost from Claire’s Stores, Inc. to promote its new movie and an online discussion aimed at helping parents and teenagers deal with the negative effects of bullying. The network’s original movie, Odd Girl Out is based on …

ESPN Shop Stirs Up March Madness ESPN Shop arrived in mailboxes in time for the 2005 NCAA Men’s Basketball Championship, a.k.a. March Madness. The catalog’s cover, which looks a lot like a magazine, features images of Roy Williams and Bill Self, two of …

U.S. brands spent $18.45 billion on in-store marketing in 2004, up nearly 5% from the year before, based on PROMO estimates. In-store marketing including

Who says recycling is a chore? Online marketers of all sizes are embracing catalog recycling by putting their books up on the Web site as well as in the

3/16 THE NEIMAN MARCUS GROUP INC. said it was exploring a sale of the company and that it had hired Goldman Sachs & Co. as its financial adviser. Neiman’s

This ad for Rosetta Stone language courses is a puzzle. It surely was not devised simply as a brand-building ad, since no one walks into a language instruction

FedEx is looking to both operational and relationship touch points to drive customer loyalty. Operational touch points like phone conversations, online

At times, creative and production professionals probably feel like they’re from separate universes, divided by a common language of specs, deadlines and

Despite increased sophistication in the delivery, execution and fulfillment of promotional games, contests and sweeps in 2004, marketers ranked this tactic

February 15 ChoicePoint announces that it sold 145,000 consumer data records to scam artists. February 25 Bank of America says tapes containing credit