Q&As

Lifetime Television got a little boost from Claire’s Stores, Inc. to promote its new movie and an online discussion aimed at helping parents and teenagers deal with the negative effects of bullying. The network’s original movie, Odd Girl Out is based on …

ESPN Shop Stirs Up March Madness ESPN Shop arrived in mailboxes in time for the 2005 NCAA Men’s Basketball Championship, a.k.a. March Madness. The catalog’s cover, which looks a lot like a magazine, features images of Roy Williams and Bill Self, two of …

I’ll never forget my first lesson in business-to-business mailing lists. After seven years at Book-of-the-Month Club, I moved over to Ziff-Davis to market

Thanks to TiVo, some boffo box-office hits and iPod, the stars aligned in 2004 to boost marketer investment in entertainment properties to new heights.

Solid research helps make the case last year for performance recognition incentive programs. The Forum for People Performance Management and Measurement

A question every direct marketing enterprise faces is whether to use in-house or outsourced creative. There’s little doubt the desire to reduce costs

Is a year’s worth of credit monitoring enough for victims of identity theft? That question was debated during a contentious exchange between Derek V.

Marketers spent an estimated $166 billion on event marketing in 2004, up a healthy 9% for the year. Total 2004 spending wasn’t the 15% to 20% jump that

The e-mail is typical: Fast acting wrinkle reducer. Try it free. Click here. OK, I clicked here. On comes a video with someone named Lori Bacca, Age 44,

Even before the first witness was called, members of the U.S. House of Representatives were lining up to take shots at the compiled data industry during