Q&As

NEW LISTS Health Product Buyers Some 2.8 million purchasers of health-related products and services are on Lifestyle’s Health Awareness Internet Buyers

Personalization increases response. These three simple words may strike terror in the heart of the marketing or production manager who has little or no

CAMPAIGN: Speed in the City AGENCY: Grand Central Marketing CLIENT: NASCAR Without a NASCAR venue in the New York market, fans get few opportunities to

As TiVO and other digital recording services redefine TV viewership, many marketers are paying more attention to product integration through placement.

Doritos sales spiked in 2000, thanks to a prominent role in the premiere season of Survivor. NBC’s The Apprentice showcases a brand in nearly every episode.

“Have It Your Way.” The Burger King Corp.’s motto says it all and kept its promise this winter, driving fans of NBC’s hit reality show The Apprentice from the boardroom directly into its restaurants and beyond.

If you’re moving into the government market, be sure your representatives understand their audience. If you’ve got the Pentagon’s

What are the first items to get cut from corporate budgets during an economic downturn? Let’s ask one of the nation’s top business schools for the answer:

When measuring the effectiveness of a promotion, it’s not enough to know the overall response and revenue. What you really need to measure is the incremental order activity generated by the promotion.