Q&As

Successful database marketing has always been based on communications. Why spend millions on a database unless you use it to send personal messages to your customers?

According to the U.S. Small Business Administration, the number of small and midsize Hispanic-owned U.S. businesses is now at about 2 million and expected to grow to 8 million by 2010.

Talk show hosts Regis Philbin and Kelly Ripa are taking their show on the high seas, broadcasting aboard a cruise ship for a week this summer. And the TV stars are bringing fans along for the ride, awarding free cruises via a watch-and-win contest. Live …

Sobe Beverages is set to kick off the summer season with four major promotions and events all focusing on health and wellness. An under-the-cap promotion is set to break May 16 on 61.9 million caps. The campaign features colorful creative of the …

Pokémon USA, Inc. is teaming up with US Youth Soccer to serve as the sport’s 2005 sponsor. And to generate buzz behind the deal, the two properties are organizing a one-of-a-kind contest that will recognize players for their achievements both on and off …

May is The PGA of America’s annual free lesson month, and the organization is boosting response with a sweepstakes sponsored by several promotional partners. The lessons are designed to grow the game of golf at the amateur level. It involves thousands …

Jazz is in part the art of improvisation

Between phishing, pharming and flat-out flim-flammery, the Web is beginning to look like a much less trustworthy place for consumers to transact their business. A February 2005 survey by security provider RSA Technologies suggested that one-quarter of Internet users may have cut back on their online shopping out of fears for the security of their personal information

Even though the initial hype has died down and people are no longer tagging “e-” onto the front of everyday words, there’s no question the Internet continues to impact the way we perform everyday tasks and transactions.

Warner Bros. Pictures is launching a multi-million promotional campaign to support the upcoming release of the studio’s The Sisterhood of the Traveling Pants. Brands supporting the film include Levi Strauss & Co., Alloy Media + Marketing, Procter & …