Q&As

One of the pleasures of owning a local business is the feeling that it’s an integral part of customers’ lives, as important to their daily routine as

Race car drivers have come and gone over the past 40 years. The one constant on the racing circuit since 1961 has been Linda Vaughn, whose introduction

One of the simplest segmentation schemes around has helped Financial Engines Inc. reach new customers. Those targeted for the Palo Alto, CA firm’s retirement

Ask reps from any global company and they’ll tell you they rely on their entire organization from run-of-the-mill back office processing, to sales and

NEW LISTS Health Product Buyers Some 2.8 million purchasers of health-related products and services are on Lifestyle’s Health Awareness Internet Buyers

Last night I dreamt I went to Manderley again. It seemed to me I stood by the iron gate leading to the drive and for a while I could not enter, for the

If you’re moving into the government market, be sure your representatives understand their audience. If you’ve got the Pentagon’s

You can’t win today’s race with yesterday’s car. Formula One racing great Emerson Fittipaldi said it, and Monica Luechtefeld, executive vice president

CAMPAIGN: Crest Whitening Expressions AGENCY: ePrize CLIENT: Procter & Gamble For Crest, the online essay contest tied to the introduction

With three months still to go in the fiscal year, Chicago’s WYCC-TV20 has raised 30% more revenue online in 2005 than in fiscal 2004. The PBS affiliate