Q&As

What are the first items to get cut from corporate budgets during an economic downturn? Let’s ask one of the nation’s top business schools for the answer:

It’s here at last, after months of speculation. The U.S. Postal Service has filed a rate case, and it’s a mild one as such things go: a 5.4% increase,

Examine the format of the direct mail pieces you send out, lobby your congressperson and don’t be lulled into a false sense of security about this postal

AMERICANS’ POOR ENGLISH It surprises me that folks such as Mark Ragan who presumably work with many foreign countries and nationals are questioning the

A few years ago I had the privilege of discussing sales with IBM’s general manager for the healthcare sector. After acknowledging that IBM was neither

Since mailing its first catalog in April 1993, Beau Ties Ltd. has grown from a retirement-years diversion into a $2 million-a-year business. The Middlebury,

Any businessperson worth his or her salt knows it costs more to find a new customer than to keep an old one. The more customers you retain, the better

PROPERTY: Spider-Man 2 STUDIO: Sony Pictures Entertainment PARTNERS: Burger King, Kellogg/Keebler, Dr Pepper, Kraft It used to be a Hollywood truism that

When Sam Kennedy spoke at the MIT Sloan CMO Summit in Cambridge, MA recently, he realized quickly that he was preaching to the choir. Not only were his

Race car drivers have come and gone over the past 40 years. The one constant on the racing circuit since 1961 has been Linda Vaughn, whose introduction