Q&As
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Opening Lines
Last night I dreamt I went to Manderley again. It seemed to me I stood by the iron gate leading to the drive and for a while I could not enter, for the
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CDW Cracks the Federal Code
If you’re moving into the government market, be sure your representatives understand their audience. If you’ve got the Pentagon’s
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Office Depot’s Multichannel Challenge
You can’t win today’s race with yesterday’s car. Formula One racing great Emerson Fittipaldi said it, and Monica Luechtefeld, executive vice president
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Smiling Through
CAMPAIGN: Crest Whitening Expressions AGENCY: ePrize CLIENT: Procter & Gamble For Crest, the online essay contest tied to the introduction
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WYCC Reaches Out to Donors Online
With three months still to go in the fiscal year, Chicago’s WYCC-TV20 has raised 30% more revenue online in 2005 than in fiscal 2004. The PBS affiliate
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News briefs/directmag.com
4/14 Mississippi lawmakers were in an uproar at deadline over the apparent lapsing of the state’s do-not-call law. THE MISSISSIPPI TELEPHONE SOLICITATION
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The Hill Doesn’t Buy DMers’ Pitch
During two recent Capitol Hill hearings, direct marketers who make their living via effective communication failed to get a simple message across to legislators.
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Lego Builds on Customer Experience
Lego wants to sell more than colorful plastic building bricks. It wants to offer an experience of playful learning. Of course, the problem is that telling
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Senate Pressures Data Firms
Regulation of consumer information may be closer than we think. The number of bills introduced in Congress to oversee the compiling industry continues
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Making History
CAMPAIGN: Save Our History AGENCY: Civic Entertainment CLIENT: The History Channel As 2005 A&E Television Networks didn’t set out to earn $7 million from