Q&As

4/14 Mississippi lawmakers were in an uproar at deadline over the apparent lapsing of the state’s do-not-call law. THE MISSISSIPPI TELEPHONE SOLICITATION

During two recent Capitol Hill hearings, direct marketers who make their living via effective communication failed to get a simple message across to legislators.

Lego wants to sell more than colorful plastic building bricks. It wants to offer an experience of playful learning. Of course, the problem is that telling

Regulation of consumer information may be closer than we think. The number of bills introduced in Congress to oversee the compiling industry continues

Last night I dreamt I went to Manderley again. It seemed to me I stood by the iron gate leading to the drive and for a while I could not enter, for the

With three months still to go in the fiscal year, Chicago’s WYCC-TV20 has raised 30% more revenue online in 2005 than in fiscal 2004. The PBS affiliate

It’s here at last, after months of speculation. The U.S. Postal Service has filed a rate case, and it’s a mild one as such things go: a 5.4% increase,

Examine the format of the direct mail pieces you send out, lobby your congressperson and don’t be lulled into a false sense of security about this postal

AMERICANS’ POOR ENGLISH It surprises me that folks such as Mark Ragan who presumably work with many foreign countries and nationals are questioning the

CAMPAIGN: Crest Whitening Expressions AGENCY: ePrize CLIENT: Procter & Gamble For Crest, the online essay contest tied to the introduction