Q&As

Jason Catlett might disagree, but to me the worst privacy violations are being perpetrated by general advertisers, not direct marketers. DMers aren’t

Nine trillion miles is a very long distance. That’s trillion with a For those who don’t have a ruler handy, that’s more than twice the distance between

Once upon a time, catalogers sold through catalogs, and retailers sold through stores. But most companies are now channel-agnostic. They realize that

Speakeasy, a developer of Internet-based telecommunications systems, is hoping a 300,000-piece mailing it launched in April will perform as well as one

Direct marketing is all about capitalizing on opportunities. As we all know, you need to be in the right place, at the right time, with the right offer.

When you consider Europe’s 45 countries and 20 official languages not to mention numerous cultural, legal and taxation issues special care must be given

The current postal rate case calling for a 5.4% across-the-board increase will likely be settled, predicted Gene Del Polito, president of the Association

After years of strong gains, the insurance industry is entering a soft market where premium growth in most underwriting sectors is declining or negative.

Target. Target. Target. Got that? Or should I repeat it? Print advertising must visualize and address prospective buyers. It must immediately call out

JupiterResearch set the Web metrics world ringing two months ago with a published report that found Web users deleting Internet cookies in numbers far