Q&As

Once upon a time, catalogers sold through catalogs, and retailers sold through stores. But most companies are now channel-agnostic. They realize that

Speakeasy, a developer of Internet-based telecommunications systems, is hoping a 300,000-piece mailing it launched in April will perform as well as one

Direct marketing is all about capitalizing on opportunities. As we all know, you need to be in the right place, at the right time, with the right offer.

When you consider Europe’s 45 countries and 20 official languages not to mention numerous cultural, legal and taxation issues special care must be given

The current postal rate case calling for a 5.4% across-the-board increase will likely be settled, predicted Gene Del Polito, president of the Association

Target. Target. Target. Got that? Or should I repeat it? Print advertising must visualize and address prospective buyers. It must immediately call out

After years of strong gains, the insurance industry is entering a soft market where premium growth in most underwriting sectors is declining or negative.

JupiterResearch set the Web metrics world ringing two months ago with a published report that found Web users deleting Internet cookies in numbers far

Listworks Corp. Inc. vanished one cold afternoon in February but the events leading to its demise actually took more than a year to unfold. And the impact