Q&As

More isn’t always better. These days direct marketers have oodles of data to choose from, but finding usable information can be a challenge. Experts suggest

Don’t call us. We’ll call you. That’s what 50 million U.S. households told the telemarketing industry when they signed up for the Federal Trade Commission’s

ROSETTA STONED Mr. Collins forgot something very important in his makeover of the RosettaStone ad: An ad has to be graphically strong enough to stop readers

Jason Catlett might disagree, but to me the worst privacy violations are being perpetrated by general advertisers, not direct marketers. DMers aren’t

Speakeasy, a developer of Internet-based telecommunications systems, is hoping a 300,000-piece mailing it launched in April will perform as well as one

Most people view taxes, phone bills, utility bills and death as immutable forces. But many of them wouldn’t think for a moment of ever doing anything

Target. Target. Target. Got that? Or should I repeat it? Print advertising must visualize and address prospective buyers. It must immediately call out

Listworks Corp. Inc. vanished one cold afternoon in February but the events leading to its demise actually took more than a year to unfold. And the impact

A longtime manufacturer of government record-keeping materials has begun a direct mail campaign for an automated land-records management system. Cott