Q&As

RC Cola is turning 100 this year and its maker, Cadbury Schweppes Americas Beverages, is set to break a summer-long promotion to celebrate. As part of the festivities, special 100th anniversary packaging will be unveiled, supported by a sweepstakes in …

The WNBA and its teams will launch a new fitness initiative today, WNBA Be Smart-Be Fit-Be Yourself, with events across the country, and will hold community fitness clinics and workshops throughout the season. “In this effort, we recognize that our …

Ben & Jerry’s Homemade will bring at least one environmental activist along when it goes on the road with the Dave Matthews Band this summer. Ben & Jerry’s serves up Dave Matthews Band, with a side of global-warming smarts Ben & Jerry’s piggybacks the …

Most people view taxes, phone bills, utility bills and death as immutable forces. But many of them wouldn’t think for a moment of ever doing anything

Somewhere around 1997 or 1998, a bright young guy named Donald Bond put together my Web site www.herschellgordonlewis.com. To both him and to me, it was

A longtime manufacturer of government record-keeping materials has begun a direct mail campaign for an automated land-records management system. Cott

There are many good arguments against starting a continuity club: The limited offerings turn consumers off, and auto-ship programs are difficult to operate.

A year ago, John Howard had a problem. He had earned his nickname The Carrot for his red hair; in fact, when he began selling printer cartridges over

NEW LISTS HealthSaludUSA A 9.8 million-record database, enhanced with more than 400 consumer selections, has been introduced by HealthSaludUSA Inc. The

Last year, The Home Depot’s 1,900 stores rang up $70 billion in sales. But customers don’t elect to shop there because of the company’s size they do so