Q&As

RC Cola is turning 100 this year and its maker, Cadbury Schweppes Americas Beverages, is set to break a summer-long promotion to celebrate. As part of the festivities, special 100th anniversary packaging will be unveiled, supported by a sweepstakes in …

The WNBA and its teams will launch a new fitness initiative today, WNBA Be Smart-Be Fit-Be Yourself, with events across the country, and will hold community fitness clinics and workshops throughout the season. “In this effort, we recognize that our …

Ben & Jerry’s Homemade will bring at least one environmental activist along when it goes on the road with the Dave Matthews Band this summer. Ben & Jerry’s serves up Dave Matthews Band, with a side of global-warming smarts Ben & Jerry’s piggybacks the …

When it comes to e-mail, yesterday’s best practices often are today’s conventional wisdom. Take scheduling. One piece of channel doctrine states that

While geo-demographic data can play a major role in a targeted marketing program, its misapplication can cause poor targeting decisions and a waste of

A year ago, John Howard had a problem. He had earned his nickname The Carrot for his red hair; in fact, when he began selling printer cartridges over

The latest incarnation of Carlson Hotels Worldwide’s loyalty program features more than a name change. Yes, it’s now part of Goldpoints Plus, parent firm

More isn’t always better. These days direct marketers have oodles of data to choose from, but finding usable information can be a challenge. Experts suggest

Don’t call us. We’ll call you. That’s what 50 million U.S. households told the telemarketing industry when they signed up for the Federal Trade Commission’s

ROSETTA STONED Mr. Collins forgot something very important in his makeover of the RosettaStone ad: An ad has to be graphically strong enough to stop readers