Q&As

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New products were plentiful this year at the Incentive Show, ranging from branded gift cards and a new line of chocolate products to the latest in digital technology. Here are some of the products introduced at the New York show this week:* Godiva …

Leadership is a skill anyone can develop. Business people and consumers alike just need to learn the core principles to become an effective leader, keynote speaker Rudy Giuliani told attendees yesterday at the Incentive Show in New York. The former New …

It’s a jungle out there, or at least will be through June at 1,600 Denny’s restaurants nationwide during the chain’s promotion of the computer-animated film Madagascar, which offers movie-themed premiums for kids and a sweepstakes for adults. Kids can …

Dunkin’ Donuts is touting some sweet incentives, including pre-loaded stored value cards and gifts, to loyal customers who take part in a new advisory panel designed to improve service and products and build a stronger connection to consumers. Dunkin’ …

Behind every successful customer loyalty program, there’s an equally successful customer service center. Hilton HHonors was recently recognized for “Call Center Customer Service Excellence” under the J.D. Power and Associates Certified Call Center …

All good things must come to an end. And last month, that included Southwest Airlines’ longest-running incentive for its Rapid Rewards members—bonus credits for online bookings. On April 1, the airline stopped offering bonus credits for tickets …

There are many myths floating around about what it takes to build and run a successful customer loyalty program. One of the biggest myths is that long-term customers are less expensive to service than casual ones, and that retaining 5% or more of …

Most brands invest heavily to build loyalty among their consumer audience. But according to the ninth annual Brand Keys Consumer Loyalty Index, released yesterday, marketers just aren’t meeting consumers’ rising standards. “Consumer expectations are …

Behavior-based marketing services firm Catalina Marketing reported a fourth quarter profit of $15.3 million, reversing a loss of 8.8 million one year ago. Sales dropped off 6% to $112 million from $119.6 million, due to the sell off in March 2004 of its …