Q&As

If there are two things that Bank of America’s Robin Siczek has learned about Mercedes-Benz owners: if you listen, you can cater to. Bank of America last month re-launched the Mercedes-Benz Visa Signature loyalty-based credit card. An Internet-based …

Archway Merchandising Services has teamed with promo agency Campaigners to pitch in-store promotion, merchandising and training services to retailers and manufacturers. The alliance couples Archway’s merchandising expertise with Campaigners’ field …

Casinos have a new option for player loyalty programs: All Star Incentive Marketing has launched PlayerReward, a line of turnkey incentive tools including tournaments and continuity programs, premiums and events. The line has three components. …

Retailers are behind the curve when it comes to e-mail newsletters. So says a new report from Silverpop on e-mail use.

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The HoneyBaked Ham Co. is back in the e-mail newsletter business.

Last December, the food marketer launched The Roundtable, an e-zine featuring holiday entertaining tips.

Nobody wants to lose lose subscribers. The good news is that e-mail provides us with the opportunity to re-engage customers and to learn valuable information from those that are about to opt out.

What does it take to get a reader to forward your e-zine? Quality content.

It’s been 10 years since Ironman Triathlons have had a title sponsor. And if the World Triathlon Corp., owner of the prestigious series, didn’t find the ideal fit with Ford Motor Co.’s SUV Group, it would have gone an 11th year without one. “After …

As part of its rebranding effort to target teenage males, Oxy Acne Solutions has signed a one-year endorsement deal with Dave Mirra, the most successful BMX freestyle rider in the history of the sport. As part of the agreement, Mirra, will be part of an …