Q&As

The Federal Trade Commission

Mike Monahan was facing a problem. Monahan directs marketing and e-commerce for CruiseOne and Cruises Inc., two Fort Lauderdale, FL-based companies selling cruises on major ship lines as subsidiaries of National leisure Group. And his advertising was starting to underperform.

Howard Draft, chairman and CEO of Draft, one of the world’s leading marketing services agencies, has been named the 2005-2006 general chair of the John Caples International Awards.

Retailer KB Toys will give one kid a taste of space through a June sweepstakes with the Kennedy Space Center Visitor Complex. The Astronaut Training Experience Sweepstakes will award a grand-prize trip to the space center to meet a NASA astronaut and go …

Ford Motor Co. has teamed with do-it-yourself retailer The Home Depot for a pair of promotions designed to raise brand awareness for both. In addition to five different Home Depot gift packages being offered as incentives for consumers buying or leasing …

General Motors said yesterday that it plans to lessen its emphasis on incentives over time, relying instead on the price of the car to represent greater value. The disclosure came during the company’s annual shareholder meeting in which CEO Rick Wagoner …

Running Press Book Publishers is offering their miniature books and kits up for the first time to distributors for sale as customized premiums. Just one of the many mini books now available as customized premiums The line of about 150 mini-book titles …

Cendant’s Hotel Group is offering consumers an enchanting incentive to stay at one of its eight hotel chains this summer. Cendant offers consumers a magical summer incentive The hotel group has teamed with Sony Pictures and its upcoming motion picture …

The Travel Industry Association is giving travel planners a big boost when it comes to top spots consumers have on their wish list to visit. The Grand Canyon and the Statue of Liberty are among the top frontrunners, according to a national survey by the …

Teens are having a love affair with gift cards. In fact, more than 93% of Americans of high-school age have received one or more gift cards during the last 12 months, according to a survey released last week and commissioned by Stored Value Systems …