Q&As

Kraft Foods is reviving Oreo’s TV ad jingle “Ice Cold Milk and an Oreo Cookie” with a contest offering the chance to sing in an Oreo radio commercial. The Milk’s Favorite Jingle contest asks small groups (two to four people) to sing the jingle in their …

To build buzz around its new reality series, The Takedown, Court TV is sponsoring a series of stunts, including an online sweepstakes and street team tactics, to reach its target audience. The Takedown is a new reality series that features a …

Panasonic has dressed its field reps as angels who are motoring around Angel Stadium of Anheim on scooters this month spreading the gospel of its plasma TVs. The guerrilla marketing effort is being tested in and around the ballpark to determine if it is …

Frank’s RedHot Cayenne Pepper Sauce has signed on as the category-exclusive sponsor of the AVP Pro Beach Volleyball Tour for the 2005 season, and will leverage it with hot-wing eating contests at four of the tour’s events. The brand will hold Battle to …

Lands

Accoona Corp. has unveiled a database with millions of international Chinese business records accessible online at the accoona.com.cn Web site. Data available in English includes contact names, telephone and fax numbers, annual sales, number of employees, company headquarters and branch office locations.

Pepsi has transitioned its summer concert TV program to an interactive music-themed Web site in a partnership with Yahoo. Dave and Shappy’s 100- concert road trip can be watched at the Smash on Yahoo! Music site The offerings at Smash on Yahoo! Music …

Sports Illustrated for Kids is taking to the streets again this summer with No Limits Tour 2005, featuring live performances from some of the best athletes on BMX bikes and skateboards and a host of sampling opportunities from top brands. The No Limits …

Workman Publishing is giving parents a helping hand when it comes to college tuition, offering kids the chance to win a $150,000 college scholarship as part of a new sweepstakes offering. Kids two to 13 in the U.S. and Canada can enter the Brain Quest …

Chella Professional Skincare began selling its anti-aging solution over the Web in December 2003, about three months after the company itself was founded. And for the most part, operations were a thing of beauty. Primarily by promoting its site through affiliate networks, Chella was able finally to turn a profit in January 2005. But there was one blemish on that picture: Chella had virtually no ability to relate to its customers through e-mail.