Q&As

Nickelodeon is in its first partnership with the Women’s National Basketball Association to bring its Let’s Just Play initiative to the sport. The deal calls for Nick’s sponsorship of the WNBA Be Fit Tour, part of the league’s …

SABMiller’s Milwaukee’s Best Light beer is sponsoring the national tour of the “World’s Largest Poker Table,” with a goal to deliver the brand to a broader national audience. The tour is part of the DVD premiere of poker tutorial WiseGuys on Texas …

The Sci Fi Channel is giving videophones a new name via a product placement deal on the network’s popular science fiction series Stargate SG-1 and Stargate Atlantis. The videophone, developed by communications service provider 8×8, Inc., will be …

JCPenney will sell NFL team wristbands in its stores to support the second annual Take a Player to School in-store sweepstakes, which the retailer is running in conjunction with the league. Net profits and the NFL’s royalties from the $2.99 …

Airports are starting to adopt

Sara Lee Foods next week begins a recipe contest for sandwich chefs. Radio ads, DJ endorsements support The Sensational Deli Sandwich Contest will award a $5,000 grand prize and feature the winning recipe in a national ad for Sara Lee Premium Quality …

MTV2 is out with its largest promotion ever, touting the mother of all sweepstakes. One lucky viewer can take home a truckload of prizes worth thousands of dollars, including a 2006 Scion and $25,000, as well as other swag good enough for music stars. …

NASCAR is the theme for a TNT and Office Depot direct marketing promotion using a Valpak mailer to reach 43 million households. The mailings will drop from July 27 to Aug. 26. Office Depot, TNT and NASCAR are using Valpak for a multi-tiered promotion …

From Congress to cardholders, everyone is up in arms about recent thefts of personal data from merchants, credit card processors and other data aggregators. The latest hack-and-grab crime wave began in February with the revelation that fraudsters scammed 100,000 accounts from ChoicePoint inc. and culminated—one hopes—in June with the discovery of a potential 40-million card cyberheist from a third-party processor for Visa, MasterCard and others.

Saffron Rouge takes a holistic approach to the beauty market, offering certified organic skincare and aromatherapy items over the Web. And CEO Jeff Binder is similarly holistic about his company