Q&As

LET’S FACE IT, YOU’RE LAZY. That guy in the next cubicle eating a ham and cheese on rye is lazy. The mailroom assistant is lazy. Your vice president of

IT’S CLEAR THAT SOME MEMBERS of the media think unsolicited direct mail ranks right behind spam as one of the 21st century’s great plagues. So what’s

Concur Technologies Inc. notched a 20% response to a five-part direct mail and e-mail sales-lead nurturing program it began last year for its automated

IN A MOVE SOME MIGHT SEE AS unusual for academia, Northeastern University has turned to branding to create an image for the school and boost enrollment.

PUNDITS SAY MULTICHANNEL marketing requires multichannel solutions. But Qwest Communications started with only one channel telemarketing when it implemented

So far, so good. That’s the prognosis for 2005 for list professionals on the business-to-business side of the fence. After some rough patches, many B-to-B

WIRELESS PENETRATION is at 63% in the United States and 75% in the Northeast, according to Stacia Goddard, executive vice president and managing director

TOP-NOTCH WEB SITE CONTENT IS LIKE HAVING JUST THE right necklace to go with an outfit. Terrific…if you can find it when you need it. Scholastic.com is

Showtime Networks is tapping into consumers’ love of indulgent sweets in a fall promotion with Hagen-Dazs ice cream. The premium network is giving out

GOT A KID IN COLLEGE OR about to graduate from high school? Does he drive a hulking vehicle known more for its lumbering size than its practicality? Start