Q&As

TOP-NOTCH WEB SITE CONTENT IS LIKE HAVING JUST THE right necklace to go with an outfit. Terrific…if you can find it when you need it. Scholastic.com is

Showtime Networks is tapping into consumers’ love of indulgent sweets in a fall promotion with Hagen-Dazs ice cream. The premium network is giving out

What’s with these Web merchants, demanding everything but your grandmother’s maiden name before they’ll even let you look at some merchandise? And what

LET’S FACE IT, YOU’RE LAZY. That guy in the next cubicle eating a ham and cheese on rye is lazy. The mailroom assistant is lazy. Your vice president of

IT’S CLEAR THAT SOME MEMBERS of the media think unsolicited direct mail ranks right behind spam as one of the 21st century’s great plagues. So what’s

So far, so good. That’s the prognosis for 2005 for list professionals on the business-to-business side of the fence. After some rough patches, many B-to-B

WIRELESS PENETRATION is at 63% in the United States and 75% in the Northeast, according to Stacia Goddard, executive vice president and managing director

Picture The Apprentice set in a glacier field instead of a boardroom, and you’ve got a glimpse of Alaskan Brewing Co.’s marketing plan. The brewery has

GOT A KID IN COLLEGE OR about to graduate from high school? Does he drive a hulking vehicle known more for its lumbering size than its practicality? Start

Nearly every family with school-aged children buys clothing, shoes and three-ring notebooks during back-to-school season. But some retailers and several