Q&As

Marketing executives don’t get it and they know it. While 60% of senior-level marketers say measuring and acting on return on investment is important,

Ashley Furniture Industries, Inc. is taking country music by storm with an ongoing scratch-and-win game that highlights the County Music Association Awards.

BUSINESS DATA REPORTedly degrades about 3% to 5% per month. Whew. That means a third or more of your company’s information on business buyers and prospects

No wonder mailboxes are jammed. Credit card marketers sent out a record 1.4 billion direct mail offers during the first quarter, some 11% more than last

July 20, 2005 STRATEGIC MARKETING SOLUTIONS INC., a list brokerage firm specializing in conservative political and religious lists, filed for Chapter

Jones Apparel Group, Inc. has survived in the cutthroat world of fashion by keeping a laser-sharp focus on the preferences of its well-heeled audience.

When Wal-Mart Stores made its first foray into reality TV this summer, it wasn’t the result of work by the company’s marketing department: It was the

What’s with these Web merchants, demanding everything but your grandmother’s maiden name before they’ll even let you look at some merchandise? And what

The direct marketing job market is opening up again. Seventy percent of DM businesses plan to add staff during the third quarter compared with 66% that

Someone should declare August National Mailing List Month. Why August? Because that’s when the list business comes together for its annual tribal rites.