Q&As

Jones Apparel Group, Inc. has survived in the cutthroat world of fashion by keeping a laser-sharp focus on the preferences of its well-heeled audience.

Ken Magill, founding editor of iMarketing News, has been named editor-at-large for Direct and Multichannel Merchant effective Aug. 1. Magill will cover

The Internet can sell in a lot of categories, but it has one Achilles’ heel: It often comes up short in selling highly personalized products that demand

HOW LOW WILL THEY GO? Flatiron Follies (Direct Hit, May 15) was another great example of consumer resistance to marketing and the empowerment by consumers

When Wal-Mart Stores made its first foray into reality TV this summer, it wasn’t the result of work by the company’s marketing department: It was the

IF YOU’RE IN A BUSINESS THAT wants to market to lawyers, keep in mind that it can be a daunting task. You can’t waste their time, because they make their

ONCE UPON A TIME, LIST BROKERS MIGHT HAVE FELT their job was as simple as finding the right mix of names for their clients. And list managers may have

The direct marketing job market is opening up again. Seventy percent of DM businesses plan to add staff during the third quarter compared with 66% that

BlowSearch is a metasearch engine with a mission: to reduce the amount of automated click fraud on the Web, and make itself a strong midmarket search

NEW LISTS Priests of the Sacred Heart The names of 328,724 Spanish-speaking donors to direct mail mission appeals are available on the Priests of the