Q&As

HOW’S THIS FOR A cushy job: director of database marketing for the Caribbean area at a major bank. Don’t be fooled: It’s not all rum and Coca-Cola for

TWO YEARS AFTER ITS LAUNCH, more than 60 million people are listed on the Federal Trade Commission’s National Do Not Call Registry. That’s 60 million

Ken Magill, founding editor of iMarketing News, has been named editor-at-large for Direct and Multichannel Merchant effective Aug. 1. Magill will cover

The Internet can sell in a lot of categories, but it has one Achilles’ heel: It often comes up short in selling highly personalized products that demand

Not too long ago I was whipping through a Maureen Dowd column in The New York Times, expecting more hilarious commentary on the current state of affairs,

ONE OF THE GREAT MYSTERIES OF MODERN MARKETING is that advertisers will spend how much? half a million dollars? a million? on construction of a very elaborate,

Jones Apparel Group, Inc. has survived in the cutthroat world of fashion by keeping a laser-sharp focus on the preferences of its well-heeled audience.

When Wal-Mart Stores made its first foray into reality TV this summer, it wasn’t the result of work by the company’s marketing department: It was the

HOW LOW WILL THEY GO? Flatiron Follies (Direct Hit, May 15) was another great example of consumer resistance to marketing and the empowerment by consumers