Q&As

IF YOU’RE IN A BUSINESS THAT wants to market to lawyers, keep in mind that it can be a daunting task. You can’t waste their time, because they make their

ONCE UPON A TIME, LIST BROKERS MIGHT HAVE FELT their job was as simple as finding the right mix of names for their clients. And list managers may have

Ashley Furniture Industries, Inc. is taking country music by storm with an ongoing scratch-and-win game that highlights the County Music Association Awards.

BlowSearch is a metasearch engine with a mission: to reduce the amount of automated click fraud on the Web, and make itself a strong midmarket search

NEW LISTS Priests of the Sacred Heart The names of 328,724 Spanish-speaking donors to direct mail mission appeals are available on the Priests of the

ONE OF THE GREATEST obstacles to successful direct marketing campaigns is the difficulty of obtaining accurate mail data. Many of these challenges can

Jones Apparel Group, Inc. has survived in the cutthroat world of fashion by keeping a laser-sharp focus on the preferences of its well-heeled audience.

When Wal-Mart Stores made its first foray into reality TV this summer, it wasn’t the result of work by the company’s marketing department: It was the

Marketing executives don’t get it and they know it. While 60% of senior-level marketers say measuring and acting on return on investment is important,