Q&As

Want to hold on to your e-zine readers? Then respect their channel preferences and learn how to take no for an answer. That’s the word from Ernan Roman, who was leading firms like IBM through what he called consensual marketing long before Seth Godin came on the scene.

Are inboxes suffering from e-zine glut? One is prompted to ask that after reading that the number of e-mail newsletters has grown from 588 in 2004 to 935 in 2005.

Chase is dangling a $1 million prize for new customers in the New York tri-state area who deposit at least $500 into a new checking account through Aug. 12. But there’s a catch: The consumer chosen at random must serve a tennis ball and have it hit a …

GOT A KID IN COLLEGE OR about to graduate from high school? Does he drive a hulking vehicle known more for its lumbering size than its practicality? Start

Carmen’s Cupones y Consejos, the cooperative mailer for Hispanics, is extending its reach to the Web and event promotions. Parent company Walters Media

The direct marketing job market is opening up again. Seventy percent of DM businesses plan to add staff during the third quarter compared with 66% that

HOW’S THIS FOR A cushy job: director of database marketing for the Caribbean area at a major bank. Don’t be fooled: It’s not all rum and Coca-Cola for

TWO YEARS AFTER ITS LAUNCH, more than 60 million people are listed on the Federal Trade Commission’s National Do Not Call Registry. That’s 60 million

Ken Magill, founding editor of iMarketing News, has been named editor-at-large for Direct and Multichannel Merchant effective Aug. 1. Magill will cover

The Internet can sell in a lot of categories, but it has one Achilles’ heel: It often comes up short in selling highly personalized products that demand