Q&As
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Agencies
AOL Restructures Customer Rep Pay In Response to Probe
AOL Inc. has agreed to pay $1.25 million to resolve a New York State probe into complaints that its telephone reps failed to honor customers’ cancellation requests.
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Agencies
Access Hollywood, Verizon Go On Tour
NBC’s Access Hollywood is teaming up with Verizon Wireless for a three-week, multi-city tour to celebrate the 10th anniversary season of the show. The entertainment show is taking to the streets to showcase Verizon Wireless’ V CAST service, …
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Agencies
Ty Pennington TXT Sweeps Nets 71 Million Entries
A recent text-to-win sweepstakes by Alltel featuring Trading Spaces star Ty Pennington and a $1 million grand prize received more than 71 million entries from over 600,000 Alltel existing and new subscribers. The sweepstakes, which ran from April 15 to …
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Agencies
Bud Ups Activation Around Football: Debuts Special Packaging
Bud and Bud Light are set to debut packaging specific to it sponsorships of 28 National Football League teams as part of a stepped up activation effort around the 2005 football season. Beginning last Monday, 78 different packaging combinations began to …
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Agencies
Court TV Plays Detective Via Street Team Stunt
Court TV is hitting the streets with a new promotion a la private eye in an effort to boost its newest series, Parco P.I. The network will send 60 street team members to New York City, Detroit, Coney Island and Jones Beach seeding Parco P.I./Court …
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Agencies
LeapFrog Debuts ‘No Ordinary Pen’ with Contest
LeapFrog Enterprises is giving consumers a new reason to surf the Web, launching an interactive Web site to showcase its first ever tween product— Fly pentop computer. Like its name, the Fly pentop computer resembles an ordinary pen, but works as a …
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Agencies
Snyder Would Add More DM to Six Flags Advertising
If Washington Redskins owner Daniel Snyder is successful in his hostile bid for control of Six Flags Inc., the ailing theme-park operator
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Agencies
Hosted CRM Applications Are in Boom Times: Report
Sales of hosted customer relationship management systems grew by 105% during 2004, to $4.4 billion, according to a report from AMR Research. Hosted applications are those housed off-site, at service vendor locations, as opposed to those installed on the marketers
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Agencies
Pier 1 Lowers Second Quarter Estimates, Announces Catalog
Pier 1 Imports Inc. has dropped its second quarter sales and earnings estimate for the period ending Aug. 27. The Fort Worth, TX-based company now estimates that same-store sales will drop between 8% and 9% from a year ago.
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Agencies
Strong Direct Sales Can’t Stem Harold’s Stores Loss
Harold’s Stores Inc., Dallas, reported a net loss of $2.9 million during its second quarter, compared with a $1.2 million net loss in second quarter 2004. Sales for the quarter were $20.3 million, up from $19.3 million a year earlier.