Q&As

JVC Company of America has rolled out a nationwide mobile marketing campaign aimed at educating both its dealers and consumers on the finer points of its latest tech products. Running through October, The JVC Perfect Experience Road Tour 2005, consists …

The board of directors of the Promotional Products Association International last Tuesday expelled the Advertising Specialty Institute from its membership, saying ASI’s conduct was detrimental to the association. ASI had been a member for about 55 …

(Direct Newsline)—AOL, Inc. has agreed to pay $1.25 million to resolve a New York State probe into complaints that its telephone reps failed to honor customers’ cancellation requests. The settlement, announced yesterday by New York State Attorney …

Xbox 360 will be one of the most sought after products this holiday season. So it’s no wonder that Pepsi-Cola Co. has teamed with Xbox maker Microsoft to offer one of the gaming consoles every 10 minutes, seven days a week, 24 hours a day for the next …

William R. Dean, a leader in the incentive industry for more than 30 years, died Aug. 14 in New Canaan, CT. He was 78. Dean was a past president of the National Premium Sales Executives—and a certified incentive professional of that association—and …

Creating a successful rewards and recognition program can go along way to boost employee morale and retention, yet 89% of for-profit companies earmark less than 2% of their budget toward program maintenance, according to a recent survey by Best …

There is a new concept underway at a fledgling poker site trying to break into a very crowded market: offer up a share of the profits to members. PokerShare.com opened its doors, so to speak, about two weeks ago but will continue ramping up the site …

The back-to-school burst of shoppers has many brand marketers flocking to the call. Chase, for example, is rewarding United Mileage Plus Visa cardholders with additional miles for back to school purchases, including tuition payments at colleges and …

Dollar Rent a Car is giving consumers something to celebrate as it marks 40 years of services with a sweepstakes, in which one grand-prize winner will take home 2006 Dodge Charger. Consumers can enter the 40th Anniversary Sweepstakes online at …