Q&As
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Do I Need This Tonight?
IT WAS TOO EASY. Since there hasn’t been much else on TV this summer, my husband and I have found ourselves watching way too many reality shows. Three
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Thrills From a Latvian Law Firm
IF YOU’RE OLD ENOUGH TO REMEMBER WHAT WE FONDLY (AND erroneously) refer to as kinder, gentler times, you remember when television commercials were like
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Hiding in Our Rooms
GAS IS EXPENSIVE, TRAFFIC IS TERRIBLE, THE MOVIE theaters show only junk, parks are overcrowded, and going almost anywhere seems to cost more than you
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A New Buying Cycle for Christmas
Online retailers, fearing the Santa Claus may not make it through airport security lines this December, will be stepping up their holiday marketing. They’ll
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Camping Out
The fun and games may have ended at summer camp, but for marketers the work is just beginning. Big-name brands, including Hasbro and Nickelodeon, are
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Getting Their Kicks
ESPN Deportes is giving Latino sports fans in the U.S. 10 million reasons and then some to tune in to its cable TV and radio networks and read its magazine.
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Here Come the Registries Again
If The Federal Trade Commission says a national do-not-e-mail registry is unworkable and poses a major security threat to consumers using it, it stands
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ABC’s Desperate Housewives Airs its Dirty Laundry
ABC is giving new meaning to the words “dirty laundry.” Feeding off the success of last year’s campaign, the network is building buzz around the second season of the hit show Desperate Housewives, promoting the series on 2 million dry cleaning …