Q&As

PepsiCo is putting a new spin on its in-theater movie trivia program by adding visual content via a marketing partnership with Screenlife LLC, the creator

THEY SAY IT TAKES A VILLAGE TO RAISE A CHILD. The same could be said about creating a successful direct mail piece. The creative team. The marketing manager.

WHILE NO ONE WOULD SAY growth in pay-per-call search advertising is exactly explosive, the future got a lot rosier in the past six weeks. The business

ALC Data Management oversees a group of combined and enhanced Reliable/OfficeMax files (Listline, Sept. 15). Fasano and Associates manages a separate

THERE’S GOOD NEWS AND BAD NEWS FOR BANKS ABOUT phishing, the scam in which identity thieves masquerading as trusted companies send out e-mail to induce

Sept. 13, 2005 LANDMARK COMMUNICATIONS increased its stake in online grocery coupon marketer CoolSavings. The transaction was valued at $16.7 million.

Hollywood loves a good horror film, but the harsh reality of this year’s slumping box office has been scarier than a Friday the 13th sequel. As film attendance

Direct response advertising is on a roll. DR expenditures totaled $2.96 billion during the first half of 2005, a 19.9% increase over the same period last

Online media play a greater role in purchase decisions than television and print advertising, at least for certain products, according to a study from

Universal Studios is backing its upcoming release of King Kong with a host of top brands and $100 million worth of promotion support. Universal Studios