Q&As

Generations X and Y are just as likely to be reached by direct mail as their baby boomer parents, according to the U.S. Postal Service. Research commissioned

GOODBYE AND GOOD riddance, summer. The Northeast was locked into a heat-and-humidity wave for much of the season. Weather reports teased blessed relief

IT MIGHT SOUND BIZARRE TO compare a DM copywriter like Ed McLean with the novelist Nelson Algren. But McLean, who died in August at age 77, shared certain

Which is the absolute worst promotion in U.S. history? I love the business so much, I’d really prefer not to make that call. Luckily for me, when it comes

ADVERTISING EXISTS TO help companies make money. That’s it. There are no moral victories in marketing. Chances are you already know this, and you’re pretty

Here at the Direct editorial offices we don’t quite work 24/7, although it does feel that way sometimes. But we are thinking of you our beloved readers

AT A RECENT DATABASE marketing conference, several exhibits featured automatic or semi-automatic data mining systems. Each vendor claimed his or her approach

THEY SAY IT TAKES A VILLAGE TO RAISE A CHILD. The same could be said about creating a successful direct mail piece. The creative team. The marketing manager.

HOW SAD IT IS THAT WHEN CUSTOMER SERVICE MAKES HEADLINES, they’re almost always negative. Take the rash of stories about Comcast that appeared in the

WHILE NO ONE WOULD SAY growth in pay-per-call search advertising is exactly explosive, the future got a lot rosier in the past six weeks. The business