Q&As

Gap, Inc. is luring children and adults with music CDs, large and small. Last month, the clothier launched a promotion in 1,272 GapKids stores in the

THE QUESTION IS ENOUGH TO daunt any marketer: How do you come up with stories for dozens if not hundreds of personalized e-mail newsletter editions? The

CompUSA may have a cure for triskaidekaphobia fear of the number 13 at least among small office/home office (SO/HO) owners. The Dallas retailer has launched

IF THERE EVER WAS ANY DOUBT THAT mail and the U.S. Postal Service still play important roles in the way we communicate and do business, it dissipated

Type the phrase Dell hell on Google and the world’s most popular search engine returns more than 2.4 million results. Type Dell sucks and almost 1.3 million

PepsiCo is putting a new spin on its in-theater movie trivia program by adding visual content via a marketing partnership with Screenlife LLC, the creator

If you don’t know where you are going, any road will take you there. Lewis Carroll Although this advice was originally intended for Alice in Wonderland,

While the big boys of direct marketing are careful to avoid controversy for fear of offending even one person in their customer bases, small DMers see

WANT TO HOLD on to your opt-ins? Then respect their channel preferences and learn how to take no for an answer. That’s the word from Ernan Roman, who

Pest-control firm Terminix Commercial has managed a 3% conversion rate from a direct mailing aimed at cross-selling existing customers new services and