Q&As

ALC Data Management oversees a group of combined and enhanced Reliable/OfficeMax files (Listline, Sept. 15). Fasano and Associates manages a separate

AS MUCH AS WE RESPECT AND admire Ray Schultz for his balanced perspective and genuine reportorial talent, we have to differ with a few of the points made

Gap, Inc. is luring children and adults with music CDs, large and small. Last month, the clothier launched a promotion in 1,272 GapKids stores in the

IF THERE EVER WAS ANY DOUBT THAT mail and the U.S. Postal Service still play important roles in the way we communicate and do business, it dissipated

Direct response advertising is on a roll. DR expenditures totaled $2.96 billion during the first half of 2005, a 19.9% increase over the same period last

Online media play a greater role in purchase decisions than television and print advertising, at least for certain products, according to a study from

Sept. 13, 2005 LANDMARK COMMUNICATIONS increased its stake in online grocery coupon marketer CoolSavings. The transaction was valued at $16.7 million.

The American Society for the Prevention of Cruelty to Animals (ASPCA) is kicking off an over $1 million rebranding effort Oct. 1 with outdoor and print advertising in the New York metro area.

The latest figures released this past Monday by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) underline the growing trend of marketers spending more of their total advertising budgets online. Online advertising…