Q&As

IT MIGHT SOUND BIZARRE TO compare a DM copywriter like Ed McLean with the novelist Nelson Algren. But McLean, who died in August at age 77, shared certain

Which is the absolute worst promotion in U.S. history? I love the business so much, I’d really prefer not to make that call. Luckily for me, when it comes

NEW LISTS Plein Air Magazine Streamline Publishing Inc. has issued a list of 13,856 subscribers to Plein Air, a magazine for fine art collectors and artists.

Generations X and Y are just as likely to be reached by direct mail as their baby boomer parents, according to the U.S. Postal Service. Research commissioned

ADVERTISING EXISTS TO help companies make money. That’s it. There are no moral victories in marketing. Chances are you already know this, and you’re pretty

AT A RECENT DATABASE marketing conference, several exhibits featured automatic or semi-automatic data mining systems. Each vendor claimed his or her approach

Here at the Direct editorial offices we don’t quite work 24/7, although it does feel that way sometimes. But we are thinking of you our beloved readers

The American Society for the Prevention of Cruelty to Animals (ASPCA) is kicking off an over $1 million rebranding effort Oct. 1 with outdoor and print advertising in the New York metro area.

The latest figures released this past Monday by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) underline the growing trend of marketers spending more of their total advertising budgets online. Online advertising…