Q&As

Court TV is giving consumers a sneak peak into their future via a psychic reading stunt this week to help drive tune-in for the third season of Psychic Detectives. Consumers can get a free psychic reading from 50 psychics as part of the …

Cardinal Capital Management, a Greenwich, CT-based investor group, has requested documents from infoUSA regarding CEO Vinod Gupta’s proposed purchase of the Omaha, NE-based data firm.

The Walt Disney Co. has rolled out a $150 million marketing campaign this week around the release of its Cinderella Special Edition DVD. The campaign kicked off Sunday with the Cinderella Ball—sponsored by Procter & Gamble’s Swiffer Wet Jet …

If you want your brand to gain a sports-related gloss, you might be better off participating in community sports activities than by writing a check to have a pro athlete act as a spokesperson.

Which is the absolute worst promotion in U.S. history? I love the business so much, I’d really prefer not to make that call. Luckily for me, when it comes

If you don’t know where you are going, any road will take you there. Lewis Carroll Although this advice was originally intended for Alice in Wonderland,

While the big boys of direct marketing are careful to avoid controversy for fear of offending even one person in their customer bases, small DMers see

WANT TO HOLD on to your opt-ins? Then respect their channel preferences and learn how to take no for an answer. That’s the word from Ernan Roman, who

Pest-control firm Terminix Commercial has managed a 3% conversion rate from a direct mailing aimed at cross-selling existing customers new services and

NEW LISTS Plein Air Magazine Streamline Publishing Inc. has issued a list of 13,856 subscribers to Plein Air, a magazine for fine art collectors and artists.