Q&As

Type the phrase “Dell hell” on Google and the world’s most popular search engine returns more than 2.4 million results. Type “Dell sucks” and almost 1.3 million results come back. Dude, Dell has a problem.

What’s the hot new medium for marketers? Direct mail. Spending on the old workhorse will grow by 7.5% this year, according to a white paper released by Winterberry Group.

Humana deserves a lot of credit for setting up a call center to serve elderly customers. All well and good. But I have one question. Has Humana thought of hiring seniors themselves to work in the call center?

The popular candy bar, Nestlé Crunch, has headlined a special TV show tied to its long-term NBA partnership. The sponsored broadcast marks the first for an NBA sponsor. The Nestlé Crunch Hot Shots Camp aired yesterday on NBA TV but footage can also be …

Fuji Photo Film USA is focusing on customers at places where picture taking is a national pastime: America’s zoos. Beginning this week, the company set up booths at 11 zoos across the country, each themed to tie into Halloween celebrations at the …

Domino’s Pizza has beefed up its pizza line-up with a new flavor— Steak Fanatic Pizza— a host of promotions to match the product. The Ann Arbor, MI-based company rolled out the Steak Fanatic Pizza last month to extend its pizza offerings to consumers. …

DreamWorks Animation and Aardman Animation have launched a promotional and licensing program to support the Oct. 7 release of Wallace & GromitThe Curse of the Were-Rabbit. Burger King Corp. this week began rolling out eight collectible Wallace …

Intel Corp. is sponsoring an online film contest to support its home-entertainment technology. The Intel Indies Film Contest asks entrants to submit a short film that shows what they’d do with a magic wand. Grand prize is $25,000, as well as $20,000 …

ValueAct Capital, a once-rebuffed Acxiom takeover candidate, is making another run at the Little Rock, AR-based data firm. This time, however, ValueAct is coming at Acxiom with a potential CEO candidate and two potential board members well versed in the information industry, along with nearly 11% of Acxiom

Mcdonald’s Corp. today kicks off its newest version of its Monopoly game promising consumers a chance to win bigger and better prizes on- and offline touting more than $200 million in prizes with Best Buy and Hasbro as returning sponsors. The latest …