Q&As

Burger King is out with a new sweepstakes tied to Super Bowl XL, in which consumers can win a chance to go to the big game via a text-messaging campaign.

Attending the Olympic Winter Games just got a little easier thanks to Chevrolet. The auto-manufacturer is auctioning 10 V.I.P trips on eBay from Jan. 4 to Jan. 11.

Just in time for New Year’s resolutions to get in shape, Bally Total Fitness unleashed a new promotion this month to draw families to its fitness centers.

Matthew Rodriguez has been promoted to senior VP-marketing and creative for Twentieth Television, effective immediately.

The University of Texas was within its rights to block unsolicited e-mail coming into its system, even if the e-mail didn’t break the law, the U.S. Supreme Court ruled yesterday.

The University of Texas was within its rights to block unsolicited e-mail coming into its system, even if the e-mail didn’t break the law, the U.S. Supreme Court ruled yesterday.

In 1998, MetLife began a pilot direct response sales program to market auto insurance to the California market. The objective was to build a profitable direct response channel– one that would ultimately help the brand expand into new markets with a variety of products.

A Clinton, IA-based Internet service provider has reportedly been awarded an $11.2 billion judgment against a Florida man for allegedly sending millions of unsolicited e-mails advertising mortgage and debt consolidation services.

Two anti-spyware manufacturers have opted to avoid trials and settle with the Federal Trade Commission, which charged not only that their free spyware scans were in fact scams but that their e-mail messages offering their products constituted spam.

Unilever this week breaks radio, in-store and online promotions to launch Knorr-Lipton Sides Made with Whole Grains. The campaign centers on radio promos in 20 markets, where Unilever hosts launch parties for local DJs to sample the side dishes, and …