Q&As

Prism Business’ Marketing Research Team Back to DIRECT Research Store Prism Business’ Marketing Research Team is dedicated to publishing actionable market information that is accurate, ethical and timely. About Our Standards:Guidelines, policies and …

OfficeMax, Inc. will close 110 stores this quarter, but will move forward with plans to open 70 new stores this year. OfficeMax also will close five stores in Canada. Stores were targeted for closing based on performance and growth potential. The …

Georgia-Pacific has begun a yearlong sweepstakes for Quilted Northern Ultra toilet paper.

Six Flags, Inc. has created an entertainment and marketing department focusing on the family audience at its parks around the country.

Where do U.S. marketers stand in terms of data sophistication? They lead their global counterparts in technical knowledge, but are frustrated in some other areaas, according to a new survey by Alterian.

U.S. marketers are hardly world leaders when it comes to the privacy issue. In a new survey by Alterian, 22% of all U.S. responders admitted that they do “not have a full understanding” of data legislation and best practices.

Customer satisfaction levels among the top 40 online retailers dropped during the holiday season just finished.

In approaching loyalty programs, too many companies think that they have to be all things to all customers. As a result they design programs that are either too expensive, or offer inadequate rewards.

Bennigan’s Grill & Tavern is celebrating its 30th anniversary by throwing the nation’s largest St. Patrick’s Day party in March. The anniversary celebration kicks off in late February when the restaurant chain rolls out its St. Patrick’s Day Blarney …

Rebate programs don’t need new legislation; they need tougher enforcement of current laws, and better education for marketers and retailers, industry experts say.