Q&As

Chetan Bhagat’s One Night at the Call Center is India’s biggest best seller. The comic adventures of six people working in an outsourced customer service

AS WE SORT THROUGH THE DAY’S ENDLESS SUPPLY OF e-mails and blogs, most of which seem to have been scattered to the wind with no thought of aiming at a

WHEN IT COMES to sales and marketing executives’ perception of business worth, telemarketing services too often are seen as relatively low on the value

WHY SHOULD YOU, AN ONLINE marketer, care about companies like Google and Apple selling video downloads over the Internet? Because I do. I’m speaking of

FOR THIS ISSUE’S MAKEOVER WE ONCE AGAIN HAVE AN AD WITH a fairly decent message obscured by art direction that goes too far and copy that doesn’t go quite far enough.

I went about assessing its effectiveness in two ways:

Online marketers in North America spent $5.75 billion on search engine marketing of all types in 2005, compared with $4 billion the year before. And they’re

WHAT COMES TO MIND when you hear the term account qualification? You may think of qualified leads, or some way of weeding through potential customers

Say you run a fairly successful small niche Web site but notice over and over again that you’re losing a lot of customers just as they get to the checkout page.

TruckersB2B is finding that direct mail is the best way to communicate with its members and is planning to nearly double the amount it sends out in 2006 over last year.

The benefits of owning a small business are many. They include being your own boss, making decisions on your own, and providing for your own financial future.