Q&As

NEW LISTS Quad Off-Road Time4Media is offering the 9,295-name subscriber list for Quad Off-Road, a magazine launched in July. The publication targets

WHAT CAN BUSINESS MAILERS expect this year? In a nutshell, a dollop of uncertainty and a heaping helping of change. On Jan. 8, postage rates rose 5.4%.

Jan. 12, 2006 WILLIAMS-SONOMA INC. said it will close its Hold Everything unit by the end of the year and fold it into its other brands. The announcement

Recently Google and Yahoo! moved to offer search advertisers sophisticated analytics tools that, the engines hope, will encourage advertisers to pour

I HAVE THE UTMOST RESPECT for Les Wunderman as well as for Don Peppers and Martha Rogers, but I am dismayed at the who invented LTV quarrel. Lifetime

WHY SHOULD YOU, AN ONLINE marketer, care about companies like Google and Apple selling video downloads over the Internet? Because I do. I’m speaking of

AS WE SORT THROUGH THE DAY’S ENDLESS SUPPLY OF e-mails and blogs, most of which seem to have been scattered to the wind with no thought of aiming at a

Say you run a fairly successful small niche Web site but notice over and over again that you’re losing a lot of customers just as they get to the checkout page.

TruckersB2B is finding that direct mail is the best way to communicate with its members and is planning to nearly double the amount it sends out in 2006 over last year.

The benefits of owning a small business are many. They include being your own boss, making decisions on your own, and providing for your own financial future.