Q&As

FORMER HEAVYWEIGHT BOXING champion George Foreman was sued by a marketing company for allegedly breaking a contract to launch a line of premium steaks

HERE’S ANOTHER BRAND AD THAT TAKES A LITTLE figuring out.

The most important elements seem to be one of the headlines, “How About a Free Hand?” and a picture of a woman’s hand holding a soccer ball signed by Olympic champion soccer player Carla Overbeck.

TruckersB2B, having found that direct mail is the best way to communicate with its members, plans to almost double the amount it sends this year. Why?

Just over half of all Web-using consumers report abandoning their shopping carts on sites where they’d intended to make a purchase. If that’s not enough,

There’s a new Chicago hot spot that acts like a club but does business as a tobacco store. It’s the Marshall McGearty Lounge, which opened in Chicago’s

TIME-TESTED ADVICE Thanks to Katie Muldoon for sharing her tips on developing clean and compelling catalog design (Direct From Muldoon, January). Over

Search and e-newsletters have helped IZania.com boost its membership and advertiser base.

The Basement Experts of America LLC has used direct response television ads to build itself up from one location in Toledo, OH in 1999 to an eight-city enterprise today.

A smart young company with the appealing name of PlumChoice has blazed a new trail in computer technology that would never have been possible without the Internet. They service and repair computers in homes and small offices all over the U.S. by long distance, using only the Internet and the telephone.

Smirnoff vodka is searching for an “enthusiastic drinks guru” to span the country to research cocktail culture and submit reports.