Q&As

Desperate housewives, bikini-clad babes, jungle-stranded hunksand favorite chicken recipes. All are migrating to the small screen, primarily via the iPod.

HERE’S ANOTHER BRAND AD THAT TAKES A LITTLE figuring out.

The most important elements seem to be one of the headlines, “How About a Free Hand?” and a picture of a woman’s hand holding a soccer ball signed by Olympic champion soccer player Carla Overbeck.

Just over half of all Web-using consumers report abandoning their shopping carts on sites where they’d intended to make a purchase. If that’s not enough,

MANY MAILERS NO DOUBT thought they’d be telling their great-grandchildren to quit griping that postal reform still hadn’t gone through. I was there when

Happy employees make better brand ambassadors. So do happy retailers, happy B2B customers and happy customer service reps. That has prompted some companies

TIME-TESTED ADVICE Thanks to Katie Muldoon for sharing her tips on developing clean and compelling catalog design (Direct From Muldoon, January). Over

FORMER HEAVYWEIGHT BOXING champion George Foreman was sued by a marketing company for allegedly breaking a contract to launch a line of premium steaks

AdFreeBlog.org asks bloggers to swear off corporate advertising.

DATA WHERE TO GET it and how to maintain it was the topic of Direct’s 2006 business-to-business roundtable. With the help of our columnist Ruth P. Stevens,

TruckersB2B, having found that direct mail is the best way to communicate with its members, plans to almost double the amount it sends this year. Why?