Q&As

AOL and a little-known company called Goodmail caused a firestorm last month when they announced that AOL would implement Goodmail’s certified e-mail

Verizon Wireless is tuning up for a stint at South by Southwest this month to tout its young V Cast Music service, which launched in February. V Cast’s

SPECIALTY STORES USED TO live on foot traffic, but today that’s not enough. Retailers need a leg up from things like private-label credit cards and brand

MARKETERS BARELY GOT a chance to breathe a sigh of relief over the death of a do-not-e-mail bill in Illinois when two more fronts opened up in the battle

Feb. 7, 2006 The Talbots Inc. said it will acquire cataloger and retailer The J. Jill Group Inc. for $517 million in cash, beating out rival suitor Liz

One direct marketing ad executive was so fed up with the way some clients treat agencies that he risked a heart attack to draw attention to their misbehavior.

WRITING THIS ISSUE’S Pushing the Envelope is a bit like coming out of a time warp. My last three columns were written way back in early fall 2005, prior

WHAT’S WITH THIS EXPLOSION OF BLOGS? Every schoolkid has one. Every would-be author or philosopher has one. Every frustrated lover has one. That’s why

THOSE WHO OVERSEE THE DIRECT mail industry’s welfare dread the beginning of every new legislative year. I’m undecided whether this should be characterized

Barred from many cafeterias and reined in at in-school vending machines, brands turn to youth sport programs to reach kids