Q&As

Most marketing execs pay lip service to accountability. But a staggering 84% say their firms’ capacity to measure Web marketing is limited at best. More

Not long ago, the U.S. Postal Service created quite a fury in the business mailing community by proposing to charge marketers a premium if they wanted

Atlet Inc., a distributor of material-handling equipment such as forklifts, has begun an e-mail and postcard effort to promote two product lines. The

A FEDERAL COURT HAS thrown out parts of California’s Fax Ban Law, those prohibiting the sending of commercial faxes interstate, because they’re pre-empted

MANY MARKETERS ARE treading gingerly around the notion of adding a blog to their Web site. Some are worried about the time and effort required to keep

Jerrold Ballinger, who covered everything from espionage to direct marketing during a long and distinguished reporting career, died Feb. 28 of cancer

Wal-Mart has opened a new supercenter, unlike any it currently operates, targeting upscale shoppers and catering specifically to female shoppers needs.

Bombardier Flexjet, a private jet travel company, is out with a new campaign leveraging online films to promote jet travel to affluent consumers. To reach its coveted target— ages 45 to 54 who have an average net worth of $15 million to $20 million, …

Many home improvements come out of a basic need. The lawn didn’t weather a tough winter? Reseed. The toilet leaks? Call a plumber. Mother-in-law moving in? Head for the hills—or, if there’s no time to run, turn the den into a bedroom.