Q&As

Lowe’s Cos. Inc. is tapping the fanfare generated from the National Collegiate Athletic Association’s (NCAA) men’s basketball games, which wrapped up last night, to drive home a promotion that sends one winner to watch next year’s game.

Courvoisier is taking its current marketing campaign up a notch, with a sweepstakes that turns the winner into a well-dressed traveler.

Dominos Pizza is out with a new pizza and sweepstakes designed to fill big appetites.

Never mind following the money: For those tracking the activities of search firm Google, the lucre hard to miss it. The Mountain View, CA-based company anticipates raising $2.1 billion through an upcoming stock sale

UNSPAM IS BEHIND THE TWO LAWS ENACTED LAST summer in Michigan and Utah that allow parents to register children’s e-mail addresses and other contact points

Most marketing execs pay lip service to accountability. But a staggering 84% say their firms’ capacity to measure Web marketing is limited at best. More

Not long ago, the U.S. Postal Service created quite a fury in the business mailing community by proposing to charge marketers a premium if they wanted

Atlet Inc., a distributor of material-handling equipment such as forklifts, has begun an e-mail and postcard effort to promote two product lines. The

A FEDERAL COURT HAS thrown out parts of California’s Fax Ban Law, those prohibiting the sending of commercial faxes interstate, because they’re pre-empted

MANY MARKETERS ARE treading gingerly around the notion of adding a blog to their Web site. Some are worried about the time and effort required to keep