Q&As

LOVE THE SINNER, HATE THE sin is good, compassionate advice. But there are times when the sins of the direct marketing industry make me sothat love is

SCIENCE SAYS THE ABILITY TO navigate was developed to enable early humans who stumbled on a bountiful berry bush or well-stocked watering hole to find

May 11, 2006 KODAK agreed to pay more than $26,000 to settle charges by the Federal Trade Commission that e-mails sent by its photo-sharing unit to 2

THOUGH E-MAIL’S LOW COST has led to some infamously sloppy list practices, inbox providers are taking steps that will force direct marketers to clean

IT’S ALL ABOUT MONEY Kudos to Ken Magill for illuminating the Unspam Inc./state do-not-e-mail-registry connection (Don’t Get Him Started, April). With

WHEN INTERACTIVE voice response (IVR) technology was introduced at telemarketing call centers in the 1980s it created an economic revolution. Costs were

NEW LISTS Shoppers Benefits Club USA Nearly 100,000 multibuyers are named on these postal and telemarketing lists. Customers bought beauty, fitness and

SOME MARKETERS’ SENSE OF SALESMANSHIP SAILS OVER THE TOP, INTO A DARK AND IMPENETRABLE NEVER-NEVER LAND THEY PLOW WITH INGENIOUS, ON-THE-EDGE-OF REALITY

NO ONE’S CLAIMING CLICK FRAUD NEVER HAPPENS, BUT THE LARGE SEARCH ENGINES say bogus ad clicks are a small, manageable problem, caught either before advertisers

The cover byline for the recent feature on mobile marketing (Down to Earth, May) was incorrect. The story was written by Brian Quinton.