Q&As

SOME MARKETERS’ SENSE OF SALESMANSHIP SAILS OVER THE TOP, INTO A DARK AND IMPENETRABLE NEVER-NEVER LAND THEY PLOW WITH INGENIOUS, ON-THE-EDGE-OF REALITY

It’s so easy to track success at a customer service call center. All you have to measure are the number of calls, how quickly they’re handled, and whether

NO ONE’S CLAIMING CLICK FRAUD NEVER HAPPENS, BUT THE LARGE SEARCH ENGINES say bogus ad clicks are a small, manageable problem, caught either before advertisers

THE NOTORIOUS CRIMINAL Willie Sutton once was asked why he robbed banks. Because that’s where the money is, he replied. Welcome to the 21st century, Willie.

IT’S NOT ALL BAD NEWS. Yes, mailers will be hit with a postage increase next year. But they may be able to save money by drop shipping and commingling.

Want to build your e-mail list? Forget appends. Most companies are turning to old-fashioned offline media. That’s one finding of a recent poll by Silverpop.

OK, I’LL ADMIT IT: I’M A postal nut. The first thing I do every day to tap into the latest buzz is search the Web for postal news from around the world

DIRECT MARKETERS WANT TO do the right thing when it comes to metrics. But their desire far outpaces their ability, judging from a new survey by the CMO

Time Warner’s Road Runner High Speed Online service is on the move, but it isn’t Wile E. Coyote that’s on the ISP’s tail it’s DSL. To win the race, Road

SURELY ONE OF THE MOST ridiculous phrases to surface in business-speak lately is deep dive. It came up a few times at the recent E-mail Authentication