Q&As

Harte-Hanks Inc. has named Glen Hartman senior vice president of digital marketing for database marketing. Hartman will be responsible for leading clients’ digital and multi-channel marketing strategies.

Morton Salt highlights the history of its iconic “Umbrella Girl” with a summer sweepstakes and instant-win game.

Wise Foods is playing ball with Modell’s Sporting Goods this month with a “Double Play!” joint promotion.

Ocean Spray is taking consumers on vacation—a vacation from their normal diet beverages—via a mobile sampling tour to promote its new diet juice drinks.

Yamaha Motor Corp. is riding into the Dew Action Sports Tour with a two-year agreement that makes it the official motorcycle supplier of the sporting events.

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The Amazing Race is headed to the racetrack this summer as part of a CBS casting call for the new season of the hit reality show.

IT’S ALL ABOUT MONEY Kudos to Ken Magill for illuminating the Unspam Inc./state do-not-e-mail-registry connection (Don’t Get Him Started, April). With

SURELY ONE OF THE MOST ridiculous phrases to surface in business-speak lately is deep dive. It came up a few times at the recent E-mail Authentication

SMART COMPANIES HAVE A good handle on how to serve their customers. Others, well they try, but they miss the mark. Three different businesses served three