Q&As

THOUGH E-MAIL’S LOW COST has led to some infamously sloppy list practices, inbox providers are taking steps that will force direct marketers to clean

WHEN INTERACTIVE voice response (IVR) technology was introduced at telemarketing call centers in the 1980s it created an economic revolution. Costs were

NEW LISTS Shoppers Benefits Club USA Nearly 100,000 multibuyers are named on these postal and telemarketing lists. Customers bought beauty, fitness and

YOU THINK YOU HAVE it tough with privacy regulations? It could be worse. For starters, you could live in Europe. Unlike in the United States, privacy

The cover byline for the recent feature on mobile marketing (Down to Earth, May) was incorrect. The story was written by Brian Quinton.

How sad. AOL is asking e-mailers to pay a few pennies to guarantee delivery, and critics are griping. Oh, give it up. You don’t know what misery is. We’ll

AT A RECENT MARKETING conference, a case study was presented on the use of digital printing for a prominent nonprofit. The nonprofit experienced unbelievable

WHAT ARE THE most effective ways to reach business buyers? You know the arguments: Some marketers swear direct mail is still best because targeted lists

It’s so easy to track success at a customer service call center. All you have to measure are the number of calls, how quickly they’re handled, and whether

THE NOTORIOUS CRIMINAL Willie Sutton once was asked why he robbed banks. Because that’s where the money is, he replied. Welcome to the 21st century, Willie.