Q&As

SOME MARKETERS’ SENSE OF SALESMANSHIP SAILS OVER THE TOP, INTO A DARK AND IMPENETRABLE NEVER-NEVER LAND THEY PLOW WITH INGENIOUS, ON-THE-EDGE-OF REALITY

NEW LISTS Shoppers Benefits Club USA Nearly 100,000 multibuyers are named on these postal and telemarketing lists. Customers bought beauty, fitness and

NO ONE’S CLAIMING CLICK FRAUD NEVER HAPPENS, BUT THE LARGE SEARCH ENGINES say bogus ad clicks are a small, manageable problem, caught either before advertisers

The cover byline for the recent feature on mobile marketing (Down to Earth, May) was incorrect. The story was written by Brian Quinton.

Baskin-Robbins’ is taking its iconic pink spoons out of its stores and putting them into a multi-city mobile tour and an interactive game that lets consumers search for hidden spoons for a chance to win a host of prizes.

Local youth baseball teams have a chance to be featured on ESPN, win cool merchandise and a KFC party thanks to a partnership between the restaurant chain, ESPN and ABC Sports.

Sprint Nextel is driving its sponsorship of a NASCAR Nextel Cup Series race in Michigan this month with a sweeps that gives the state’s residents a chance to win a trip to the event and receive racing merchandise.

Sheraton Hotels & Resorts and Turner Network Television have teamed up for a one-of-a-kind sampling effort in which guest can get a sneak peek of the network’s second season premiere episode of The Closer days before it airs nationally this month.

For the second time in three years, Lillian Vernon Corp. has changed hands. Direct Holdings Worldwide, which bought the gifts and housewares cataloger in July 2003, has sold it to investment firm Sun Capital Partners. Sale terms were not announced.